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Living standards have soared during the twentieth century, and
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economists expect them to continue rising in the decades ahead. Does
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that mean that we humans can look forward to increasing happiness?
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+ |5 y6 p% G0 g, i# S$ T4 }' G* o6 e/ r
Not necessarily, warns Richard A. Easterlin, an economist at the $ W- D2 }4 C9 o) D& e1 o
1 _" ^* `9 y- }# l6 \ r' `University of Southern California, in his new book, Growth Triumphant:
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The Twenty-first Century in Historical Perspective. Easterlin concedes
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' Y# d- E6 R9 N0 [2 v% ]- |that richer people are more likely to report themselves as being happy
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than poorer people are. But steady improvements in the American economy ) z: G' e. B6 @; B7 e' h' E
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have not been accompanied by steady increases in people‘s self-* Y6 c7 H0 ~& |3 e
( \: G1 D" _ V1 n5 |assessments of their own happiness. "There has been not improvement in
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average happiness in the United States over almost a half century----a
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2 I/ V+ u2 W4 Wperiod in which real GDP per capita more than doubled," Easterlin
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9 K3 }8 d# I: dreports.8 o( I; o, h. q0 s: I6 f
6 ]/ |# q- p0 _4 G4 h4 \8 J$ X6 dThe explanation for this paradox may be that people become less 3 {. L* q# L4 p/ [ A: f0 v5 J
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satisfied over time with a given level of income. In Easterlin‘s word:
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+ Y7 ], E6 Q0 R: W"As incomes rise, the aspiration level does too, and the effect of this
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increase in aspirations is to vitiate the expected growth in happiness
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due to higher income."
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Money can buy happiness, Easterlin seems to be saying, but only if
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' t% }% S& W$ f0 x& l6 q" Gone‘s amounts get bigger and other people aren‘t getting more. His
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analysis helps to explain sociologist Lee Rainwater‘s finding that 8 ^/ ?. t, p7 q0 O. h1 y
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Americans‘ perception of the income "necessary to get along" rose
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between 1950 and 1986 in the same proportion as actual per capita 6 b$ Q) Z3 g/ d5 j& ?
" v$ a8 u" F- Y3 }, Y. T& A9 eincome. We feel rich if we have more than our neighbors, poor if we & V5 r/ U0 ^8 |9 O" p; g6 }; F. ?# [1 Y
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have less, and feeling relatively well off is equated with being happy.; E4 |4 T) j: G
. ?) ~; Z4 k* U# U1 wEasterlin‘s findings, challenge psychologist Abraham Maslow‘s " J! c3 J* P( a2 t
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"hierarchy of wants" as a reliable guide to future human motivation.
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Maslow suggested that as people‘s basic material wants are satisfied 0 O$ d. E" R0 P; D. Q1 x
6 e( x( N7 p7 hthey seek to achieve nonmaterial or spiritual goals. But Easterlin‘s
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evidence points to the persistence of materialism.
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# o. k6 ~2 k" O"Despite a general level of affluence never before realized in the
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* g4 K2 K. r8 D/ D% Z! Vhistory of the world." Easterlin observes, "Material concerns in the
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, u* P2 K. J& c6 C8 c# ?1 lwealthiest nations today are as pressing as ever and the pursuit of
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material need as intense." The evidence suggests there is no evolution 9 @& X$ q, Q6 P# d7 o. Z
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toward higher order goals. Rather, each step upward on the ladder of # k4 E" h2 A Y5 r2 P/ a
8 I6 g9 d) u: I" @ m d0 K. ceconomic development merely stimulates new economic desires that lead & N8 G7 q6 [( ?+ v7 J
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the chase ever onward. Economists are accustomed to deflating the money
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value of national income by the average level of prices to obtain
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7 f5 G/ O# w2 F( c0 m"real" income. The process here is similar----real income is being
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deflated by rising material aspiration, in this case to yield * m0 y9 q. p3 y* @# c
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essentially constant subjective economic well-being. While it would be " [/ r! u" D) P" _
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pleasant to envisage a world free from the pressure of material want, a
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more realistic projection, based on the evidence, is of a world in
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+ w/ P. h" J6 V/ Vwhich generation after generation thinks it needs only another 10% to
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, q; Q# n$ z1 S2 W2 d" \20% more income to be perfectly happy.
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% A- T/ q" l2 ^ J* x2 X$ |Needs are limited, but not greeds. Science has developed no cure for 7 Z8 G* j/ ?# v$ x' q2 Q
( h' k9 x& _& U. Z( {envy, so our wealth boosts our happiness only briefly while shrinking
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* }- C1 h& U1 x2 C, Ethat of our neighbors. Thus the outlook for the future is gloomy in , A Y& E- b9 Z* d
) T6 }, S& s7 Z: X, }1 HEasterlin‘s view.
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"The future, then, to which the epoch of modern economic growth is
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leading is one of never ending economic growth, a world in which ever / `1 n# k' x* J4 f' y3 f& Z
: Q+ h8 E2 i3 P1 l2 ~0 fgrowing abundance is matched by ever rising aspirations, a world in
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which cultural difference is leveled in the constant race to achieve
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the goods life of material plenty, it is a world founded on belief in
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science and the power of rational inquiry and in the ultimate capacity 6 |% S+ B6 f6 |: u7 S0 u$ `! O! g2 e( p
6 j2 ]: C2 T# |5 }8 ~5 o: R8 i4 lof humanity to shape its own destiny. The irony is that in this last
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) i( ?; {# g! T# I; frespect the lesson of history appears to be otherwise: that there is no
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choice. In the end, the triumph of economic growth is not a triumph of 7 E g6 w' ?, s9 ~
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humanity over material wants; rather, it is the triumph of material 2 @) J t2 H/ _$ h3 a8 I: ~
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wants over humanity." |
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