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发表于 2007-5-9 12:09
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0 Z: P# R$ v6 m( E. khttp://www.chainletters.net/?item=190( E+ j4 R5 ^0 U0 H
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The name Coca-Cola in China was first rendered as Ke-kou-ke-la.
7 t! m% [ r) j3 I; X9 hUnfortunately, the Coke company did not discover until after thousands of signs 1 h, P% b) F6 c! `: e* Q2 R
had been printed that the phrase means "bite the wax tadpole" or "female horse $ l6 a3 s. T- b! @- ^& Y1 A
stuffed with wax" depending on the dialect. Coke then researched 40,000
6 P' x8 ]3 W8 V% m+ lChinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which
8 F8 D T9 u, h+ R8 G3 m' l0 Jcan be loosely translated as "happiness in the mouth."
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# G- ]' @' i& f$ W4 N8 I- rIn Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi
6 V& Q9 i/ I& hGeneration" came out as "Pepsi will bring your ancestors back from the dead.", C0 A4 M: g6 \9 H, z6 b
% ^' P3 n( I" {" n) K9 eAlso in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came
1 @$ d! F0 ~. W5 E- mout as "eat your fingers off."
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The American slogan for Salem cigarettes, "Salem - Feeling Free," got % D5 l8 n6 }5 ^7 A' w! \
translated in the Japanese market into "When smoking Salem, you feel so 6 F9 v0 j4 ~0 W( A! e& r
refreshed that your mind seems to be free and empty."
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When General Motors introduced the Chevy Nova in South America, it was & r; @. P$ L9 \& V$ `
apparently unaware that "no va" means "it won't go." After the company figured 0 y# A9 m8 b! @6 ^. b3 p. M
out why it wasn't selling any cars, it renamed the car in its Spanish markets to
) N3 l, d0 B7 i. v: t. Kthe Caribe.
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Ford had a similar problem in Brazil when the Pinto flopped. The company
0 {$ z" v& x' L& }$ yfound out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all
, B3 ~, {3 R3 L' |6 }% F8 `9 Qthe nameplates off and substituted Corcel, which means horse.
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7 w9 C) E0 b6 u. L6 D' {, U2 LWhen Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to
# `$ K$ {# f$ V4 ^( O% G5 c, z) m+ H0 psay "It won't leak in your pocket and embarrass you." However, the company's
7 F& b8 w9 }+ _- `2 i. L: Q/ Rmistakenly thought the spanish word "embarazar" meant embarrass. Instead the
, j0 I/ c2 e5 K3 ~9 L% z; D3 a6 Aads said that "It wont leak in your pocket and make you pregnant."
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( E- w2 e9 ^9 m0 t& ^: v! `An American T-shirt maker in Miami printed shirts for the spanish market 1 V$ W2 P3 \! \& y8 v
which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in
$ @% h* M1 J! W- \1 `Spanish, the shirts proclaimed "I Saw the Potato."
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, R4 w L% U& G" KIn Italy, a campaign for Schweppes Tonic Water translated the name into
! E5 P# A- f! e8 iSchweppes Toilet Water.# |6 w$ n( ]& r1 p
3 P" v5 L& Z/ H; J+ b; s. fOn the menu of a Swiss restaurant: Our wines leave you nothing to hope for.
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8 `% i( h/ p$ o" N: i! kIn a Hongkong supermarket: For your convenience, we reccomend courteous, : j' L2 e- y8 E2 a( v
efficient self-service.
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" J& Q0 U6 n' h0 WIn a Bangkok dry cleaner's: Drop your trousers here for best results.
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Outside a Paris dress shop: Dresses for streetwalking.
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4 e7 v2 t$ ?# ]Outside a Hongkong dress shop: Ladies have fits upstairs.
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In a Rhodes tailor shop: Order your summers suit. Because is big rush we will + }/ ?8 M I1 m* Z
execute customers in strict rotation.
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6 T: E& [4 `# j4 G% u" I8 Y& H8 \From the Soviet Weekly: There will be a Moscow Exhibition of Arts by 15,000 ; b$ j, ^- [9 i1 _- R. e1 n
Soviet Republic painters and sculptors. These were executed over the past two 9 c" K, m8 n- o
years.
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In an East African newspaper: A new swimming pool is rapidly taking shape
. j/ t- ?) N% p' xsince the contractors have thrown in the bulk of their workers.
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In a Vienna hotel: In case of fire, do your utmost to alarm the hotel porter. E5 [9 N- G/ @# H6 A
, j2 M A$ J7 @% N$ [' fA sign posted in Germany's Black Forest: It is strictly forbidden on our Black ( @( G7 c6 X" ^) m2 x
Forest camping site that people of different sex, for instance, men and women,
5 i* D9 `* {, n3 W9 F) i, K' clive together in one tent unless they are married with each other for that purpose. ) `3 O+ o4 A: O& c7 f0 P! |: }
- Z: L H M' _7 J4 y1 U L2 DIn an advertisement by a Hongkong dentist: Teeth extracted by the latest # c4 t+ p! T# t$ B+ y
Methodists.
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A translated sentence from a Russian chess book: A lot of water has been passed
% v+ w3 `+ ~: O$ T; O6 Munder the bridge since this variation has been played.
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6 t1 ^- O! N. F( B# IIn a Rome laundry: Ladies, leave your clothes here and spend the afternoon
7 |* Q# d& @8 lhaving a good time.
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In a Czechoslovakian tourist agency: Take one of our horse-driven city tours.
$ Y _; W5 m ?0 Q& t) {% h$ Q; NWe guarantee no miscarriages. 0 r! e: j4 v2 f
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In the window of a Swedish furrier: Fur coats made for ladies from their own
- \' a- a% Q1 }2 _' v4 dskin. 6 u7 b/ a" c* i
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On the box of a clockwork toy made in Hongkong: Guaranteed to work
5 B& u: [9 h9 R' y$ e9 nthroughout its useful life.
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Detour sign in Kyushi, Japan: Stop: Drive Sideways.
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; z: O8 b8 `( b9 F$ f: ?1 S3 EIn a Swiss mountain inn: Special today- no ice cream.
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In a Bangkok temple: It is forbidden to enter a woman even a foreigner if $ y; D K& f7 \& [- T. K4 F1 s9 r
dressed as a man. * X% h6 O. Y& p+ S4 K+ u
$ Y' W1 K6 F# tIn a Tokyo bar: Special cocktails for the ladies with nuts. 7 e9 y7 B1 j- |" s6 m
1 a4 G' G6 f+ g- D1 P( S/ vIn a Copenhagen airline ticket office: We take your bags and send them in all
+ p l# c' O" K: P+ ~directions.
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On the door of a Moscow hotel room: If this is your first visit to the USSR, you . F% ]6 p/ ]. s/ `' ?9 A- T* ^
are welcome to it. 7 U; q% a# p/ v; J! I( b3 t
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In a Norwegian cocktail lounge: Ladies are requested not to have children in the
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At a Budapest zoo: Please do not feed the animals. If you have any suitable
- ~3 T3 j' @+ I3 R1 ?7 `1 Z: D0 ofood, give it to the guard on duty. 1 V' _# Z) F( R2 D$ @6 D0 ^
9 ]8 ~& z1 g- a, kIn the office of a Roman doctor: Specialist in women and other diseases. 5 ]+ D8 Z$ t* X. }3 d' m
$ v2 Z9 i" l+ x) k1 V3 h, RIn an Acapulco hotel: The manager has personally passed all the water served
; f& G" ^) D" V2 L8 ghere.
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( q3 U0 b( ^# f0 O- ^6 u* Q* a# gIn a Tokyo shop: Our nylons cost more than common, but you'll find they are $ C8 C- p" f. e6 K; a2 I2 a
best in the long run.
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+ m; ~+ K" s4 ~From a Japonese information booklet about using a hotel air conditioner: Cooles ( @& i+ p8 `# T1 f* s
and Heates: If you want just condition of warm in your room, please control
. k8 u. F0 t. B, Lyourself. ( m, T2 B4 i* l: t; E. e6 u' F0 `
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From a brochure of a car rental firm in Tokyo: When passenger of foot heave in : L1 U8 ^& {1 N. d2 |
sight, tootle the horn. Trumpet him melodiously at first, but if he still obstacles
( ?3 S( ?- ~ a5 W% ^" S H% |$ _1 Fyour passage then tootle him with vigor.
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- o# ^ k" A8 ~- V8 Q- _Two signs from a Majorcan shop entrance: 4 E$ H. Y( B! [8 k1 C
-English well talking.5 k4 u5 E+ w, ?, p+ B
-Here speeching American. |
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