义乌“一带一路”国际传播中心入选中国报业创新发展案例展
作者：微信文章义乌“一带一路”国际传播中心
入选中国报业创新发展案例展
"Yiwu 'Belt and Road' International Communication Center" Listed in China Newspaper Industry Innovative Development Cases
7月15日，第四届中国报业创新发展大会在杭州召开。本届大会由国家新闻出版署主办，以“推进系统性变革 实现数智化发展”为主题，聚焦报业深度转型与创新实践。来自全国各省级党委宣传部、中央和地方报纸出版单位、网站平台、行业协会等领域的700余名代表参会。
On July 15th, the Fourth China Newspaper Industry Innovation Development Conference opened in Hangzhou. Hosted by the National Press and Publication Administration, this year’s conference centered on the theme of "Promoting Systemic Transformation to Achieve Digital and Intelligent Development," focusing on the in-depth transformation and innovative practices of the newspaper industry. Over 700 participants attended.
潮新闻记者 胡元勇 董旭明 魏志阳 摄
大会同期举办了2025年中国报业创新发展案例展。其中，由义乌市融媒体中心报送的《义乌“一带一路”国际传播中心》项目，作为“国际传播创新类”典型案例展出，向与会代表展示了“以商为媒开展国际传播”的县域样本。
Alongside the conference, the 2025 China Newspaper Industry Innovation and Development Case Exhibition was held. Among the exhibits was the "Yiwu 'Belt and Road' International Communication Center" project submitted by Yiwu Media Convergence Center. Showcased as a typical case in the "International Communication Innovation" category, it presented a county-level model of "leveraging commerce as a medium for international communication" to attendees.
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据悉，义乌“一带一路”国际传播中心聚力打造《万国创富潮》《“一带一路”上的创富潮》两大传播品牌，建设国际贸易、浙江中欧班列等4个国际人文交流基地，构建海外网络传播、小商品“国家客厅”等4个传播矩阵，并积极培育在义乌知名外商、海外义商侨领等4支传播队伍，整合央媒、省媒及高校传播资源形成合力。
It is reported that the Yiwu "Belt and Road" International Communication Center focuses on building two major communication brands—"The Wave of International Entrepreneurship" and "Entrepreneurship Along the Belt and Road"—establishing four international cultural exchange bases covering international trade and the Zhejiang China-Europe Freight Train, among others. It also constructs four communication matrices, including overseas online dissemination and an exhibition room for small commodities, while actively nurturing four communication teams composed of well-known foreign merchants in Yiwu and overseas Yiwu business leaders. Additionally, it integrates communication resources from central and provincial media as well as universities to form a collaborative force.
在一系列创新举措的推动下，义乌“一带一路”国际传播中心各项工作不断取得突破。截至目前，其海外社交媒体传播矩阵播放展示量突破3亿，“义乌国际传播YWICC”视频号播放量突破5000万，有力提升了义乌国际知名度和影响力。
Driven by a series of innovative measures, the Yiwu "Belt and Road" International Communication Center has continuously achieved breakthroughs in its initiatives. As of now, its overseas social media dissemination matrix has surpassed 300 million views, while the "Yiwu International Communication YWICC" video channel has exceeded 50 million plays, significantly enhancing Yiwu's global visibility and influence.
记者：龚盈盈
Journalist: Gong Yingying
编辑：吴遐平
Editor: Wu Xiaping
审核：朱国进
Reviewed by: Zhu Guojin
终审：陈华栋
Final Approval: Chen Huadong
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义乌国际传播YWICC
机遇中国 创富义乌
视频号：义乌国际传播YWICC
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